Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
All content for From the Yellow Chair is the property of Lemon Seed and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data
From the Yellow Chair
13 minutes
4 months ago
Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data
Send us a text Tired of guessing whether your marketing dollars are working? You're not alone. This eye-opening episode tackles the critical but often overlooked aspect of contractor marketing: proper tracking and measurement. Most contractors struggle to connect their marketing efforts to actual results. Without reliable tracking systems, we're left making gut decisions that may feel right but lack the data to support them. I break down why tracking matters, how to implement it effectively,...
From the Yellow Chair
Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
