Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
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Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
Money Talks: Using Financing to Speak Your Customer’s Language
From the Yellow Chair
22 minutes
3 months ago
Money Talks: Using Financing to Speak Your Customer’s Language
Send us a text "Why would you not offer financing when it can increase your ticket price by 30% and close over 50% more deals?" This compelling question from Gail, Account Executive at FTL Finance, sets the tone for a conversation that could transform how contractors approach sales in today's market. Many contractors mistakenly believe financing is only for price-shoppers or worry that discussing payment options makes them sound pushy. The reality? Modern consumers expect financing options f...
From the Yellow Chair
Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
