Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
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Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
Tracking Marketing- How do I Know if my Marketing is Working?
From the Yellow Chair
12 minutes
3 months ago
Tracking Marketing- How do I Know if my Marketing is Working?
Send us a text Ready to transform your contracting business? Crystal, co-founder and lead strategist at Lemon Seed Marketing, breaks down the three essential mindshifts that separate thriving contractors from those constantly struggling with marketing frustrations. First, you must recognize that you already have a brand whether you're actively managing it or not. Your logo, customer experiences, reviews, and market presence collectively form your brand identity. The question isn't whether yo...
From the Yellow Chair
Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...
