
5,000 active community members in 6 months with zero budget. How did Mirko build Europe's largest gaming community?
In this episode, Mirko Minezda shares the exact strategy that generated a thriving 5,000-person community, 41K LinkedIn followers, and real business opportunities - all without paid ads or cold outreach.
🎯 YOU'LL LEARN:- The complete 6-month strategy to 5,000 active members- Why active community > passive followers- The free + accessible + value formula- How to scale without a team- His #1 advice for community builders
🎤 GUEST: Mirko Minenza, Founder @ Play Hire
Mirko Minenda founded Play Hire, a free learning platform for gaming professionals. In 6 months, he built 41K LinkedIn followers and 5,000-person community through pure organic growth and authentic value creation.
Ex-recruiter turned community builder and strategic consultant for gaming startups. His philosophy: free + accessible + continuous value = sustainable growth.
Connect: https://www.linkedin.com/in/mirko-minenza/
🎙️ Hosted by Renata Ravilova
Connect: https://www.linkedin.com/in/ravilova-renata/
⏰ EPISODE BREAKDOWN:0:49 - How long it took to build 41K followers1:04 - Why Mirko started posting on LinkedIn2:25 - His main reasons for creating content3:05 - Does he manage LinkedIn solo?4:02 - What value do 41K followers bring?4:44 - Inbound vs outreach: which works better?5:50 - How he built a 5,000-person community in 6 months6:47 - Why he decided to build this community8:25 - His exact scaling strategy10:12 - Why keep everything free?11:29 - What business opportunities came from the community?12:16 - How to monetize a free community13:49 - His current revenue model15:44 - How LinkedIn helped him transition to entrepreneurship16:34 - What drove his career change18:24 - Does a large following make you job-proof?19:51 - The real value of social presence21:42 - Biggest mistake content creators make23:01 - How his content strategy evolved24:16 - His content framework now25:15 - What type of content performs best26:32 - What makes his content unique28:02 - How he drives engagement29:30 - What content levels work best31:33 - How he combines different platforms32:55 - His content repurposing strategy34:19 - His biggest LinkedIn mistakes36:26 - How to handle controversial topics39:54 - His #1 advice for beginners---
💡 WHY YOU SHOULD LISTEN:
If you're building on LinkedIn (or thinking about it), this episode will save you months of trial and error. Mirko reveals exactly what works and what doesn't - no fluff, no theory, just real results from someone who did it.
Whether you're a content creator, entrepreneur, job seeker, or business owner, there's something here for you. Most importantly, you'll learn that you don't need a massive budget, a fancy agency, or years of experience to build a legitimate presence on LinkedIn.
You just need to show up, provide value, and stay consistent.Part of the LinkedIn Growth Masters series featuring founders using LinkedIn as their primary business engine.