In this episode of Fuel Up, we sit down with Rebecca Griffiths, founder and CEO of Primis, to talk about her journey from Amazon to launching her own customer experience platform.

Rebecca shares what she learned from Amazon’s culture—particularly its obsession with the customer and running lean—and how she’s applying those principles to her own startup. We explore how data and AI are shaping the future of retail, why post-purchase experience matters most, and the hard lessons of leadership, delegation, and scaling a business.

She also opens up about being a woman in tech, the value of mentorship, and why asking for help is a strength, not a weakness.

If you're building something or leading a team, this one's full of real, practical insight.

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