From Amass to Endless: Rethinking Chocolate and the Chef’s Role

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Fugitive Chefs

Furqan Meerza

39 episodes

2 days ago

I’m Furqan Meerza — a chef who worked in some of the world’s top kitchens, including Mugaritz and Noma. Like a lot of chefs, I hit burnout. And I realized I needed a different way to stay connected to food — one that didn’t cost me my health or identity. Fugitive Chefs is a podcast for chefs and food creatives who still love this craft, but need change. Each episode features honest conversations with those who’ve stepped away from the traditional kitchen and into something new — from fermentation and R&D to storytelling, drinks, food culture, and more.

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All content for Fugitive Chefs is the property of Furqan Meerza and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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From Amass to Endless: Rethinking Chocolate and the Chef’s Role

Fugitive Chefs

1 hour 7 seconds

2 months ago

From Amass to Endless: Rethinking Chocolate and the Chef’s Role

In this episode of Fugitive Chefs, Furqan sits down with Max (Maximillian) Bogenmann—former Amass chef and co-founder of Endless Food Co., the team behind THIC, a chocolate made from large-scale brewery side streams. Max traces the leap from New York kitchens to Copenhagen’s Amass, where zero-waste creativity and fermentation shaped his view of food systems. We get into why cacao’s supply chain is cracking (climate volatility, deforestation, price shocks), how Endless aims to future-proof chocolate without compromising flavor, and what it takes to scale chef thinking from R&D pots to 1,000-kilo tanks. Max shares honest lessons on sales, rejection, Excel muscles (!), and building a network—plus how startup chaos compares to the adrenaline of service. If you’ve ever wondered what a chef can become beyond the pass, this one’s a map and a nudge.

🎧 Fugitive Chefs is your window into alternative culinary careers and bold food innovation. New episodes every Tuesday. Follow, rate us & subscribe for more stories from the culinary underground.

🎙️ Hosted by Furqan from the Fugitive Chefs Podcast

Furqan`s Personal Insta : https://bit.ly/4dtiyTv

Podcast Instagram : https://bit.ly/43ndATO

Spotify : https://spoti.fi/3F6j25A

Apple Podcasts : https://apple.co/43vBtbT

🔗 Connect with Max

Instagram : @maximillian.bogenmann

Website : https://endlesscph.com/

Chapters

00:00 Rethinking the Chef's Role Beyond the Kitchen

12:25 Journey into Culinary Arts

15:22 Experiences in New York's Restaurant Scene

19:39 Innovations at Amass

25:54 Transitioning from Restaurant to Business

34:02 Challenges of a Chef in a Startup

40:31 Skills for Culinary Entrepreneurs

45:18 Personal Reflections on Career Changes

50:16 The Identity of a Chef Today