Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
All content for Full-Funnel B2B Marketing Show is the property of Andrei Zinkevich and is served directly from their servers
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Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Webinar: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby
Full-Funnel B2B Marketing Show
1 hour 6 minutes
4 months ago
Webinar: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby
Struggling with misalignment between your marketing and sales teams? Youโre not alone. Many organizations face friction when these critical teams operate in silosโleading to missed opportunities, wasted resources, and slower growth.
In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless collaboration and revenue growth.
๐ ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐โ๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป: โ Why Are We Misaligned? โ The root causes of disconnect between marketing and sales. โ What Does Sales Really Want? โ How marketing can better support sales priorities. โ Balancing Brand Building & Sales Activation โ Driving long-term growth and short-term revenue. โ Operationalizing the Partnership โ Practical steps to align processes, KPIs, and goals. โ Sales Compensation & Incentives โ Structuring rewards to benefit both teams.
๐ฌ Got questions or insights? Drop them in the commentsโweโd love to hear from you!
๐ Enjoyed this webinar? Like, subscribe, and hit the bell (๐) to stay updated on future events!
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Mason on Linkedin: https://www.linkedin.com/in/masoncosby/
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
