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Google Ads for Life Coaches & Therapists: Simple Breakdown of PMax vs AI Max (2026 Guide)
Full Practice Formula
21 minutes
3 weeks ago
Google Ads for Life Coaches & Therapists: Simple Breakdown of PMax vs AI Max (2026 Guide)
Want more local clients for your wellness practice?
In this episode, we break down the real difference between Google AI Max and Performance Max (PMax) — in clear, non-technical language — so you can understand which one is more likely to bring you calls, bookings, and new clients in 2025.
You’ll learn:
What AI Max actually does (explained simply)
What Performance Max is and why Google keeps promoting it
Which campaign type works best for wellness businesses — and why
How therapists, life coaches, chiropractors, yoga studios, massage therapists, acupuncturists, and holistic practitioners can use Google Ads to attract local clients
When to use AI Max, when to use PMax, and when to avoid them
A simple, beginner-friendly Google Ads setup you can model for your own practice
Who this episode is for:Wellness practitioners who want more consistent clients but feel confused, overwhelmed, or unsure about Google Ads — including therapists, coaches, yoga teachers, healers, and holistic business owners.