Struggling to get clients from Google Ads? You're not alone. Google is pushing AI-powered campaigns like Performance Max (PMax) and AI Max, but for therapists, they can waste your money and attract the wrong clients. Learn the right strategy to actually book more sessions. In this video, we break down exactly why a "set-and-forget" PMax or AI Max campaign is a dangerous mistake for therapists, hypnotherapists, CBT therapists and counselors, especially when you're just starting out. We'll give you a clear, actionable funnel strategy to use Google Ads effectively, protect your budget, and get high-intent clients who are ready to book. 🔍 What You'll Learn: ➡️ Why PMax & AI Max campaigns fail without sufficient conversion data. ➡️ The #1 mistake therapists make with Google Ads that burns through cash. ➡️ How to build a foundational Search Campaign that actually works for lead generation. ➡️ The correct way to use AI campaigns down the funnel to support your growth. ➡️ How to isolate your campaigns to protect your primary lead-generation budget. ➡️ Key brand safety tips to ensure your practice is represented correctly online.