Google’s latest AI update has completely rewritten the SEO playbook. And now, with tools like Chat GPT, Claude, and Perplexity competing in the search arms race, how patients find chiropractors is transforming fast. Instead of typing “chiropractor near me” into Google, people are asking AI tools real questions like: “Who’s a good chiropractor for lower back pain in Seattle?” These platforms don’t show ten blue links — they give direct answers. That means if your practice isn’t optimized for AI search, you’re invisible. In this podcast, you’ll learn: ✅ What Google’s AI update means for local chiropractors ✅ How AI search (ChatGPT, Claude, Perplexity) is changing patient behavior ✅ The simple tweaks that can make your clinic visible in both Google and AI-generated results Make these adjustments now — and you’ll ride the AI search wave while your competitors are left behind.