In today’s episode, we’re diving into one of the most important skills every therapist needs in 2025: local marketing. If you’ve ever wondered why some therapists stay fully booked while others struggle to get consistent clients, the answer is often simple—they understand how local search works. This episode breaks down the complete therapist-friendly guide from Full Practice Formula on how to show up when people search things like “therapist near me,” “anxiety therapist in [your city],” or “trauma counselling nearby.” You’ll learn: How Google decides which therapists appear first(understanding relevance, distance, and prominence) How to optimise your Google Business Profileso clients can find your services, opening hours, and reviews instantly Why local keywords matterand how using terms like “CBT therapist in [suburb]” or “relationship counselling in [city]” helps clients discover you faster The importance of a clear, simple websitewith service pages, mobile-friendly design, and local signals Google recognises How reviews, directories, and consistent contact info build trustand boost your local ranking without needing complicated tech skills If you’re a therapist who wants more bookings, a stronger community presence, and a full practice, this episode will give you a clear roadmap to make it happen. 🔗 Full blog post referenced:https://www.fullpracticeformula.org/how-to-get-moreclients/how-to-market-yourself-as-a-therapist-and-attract-local-clients-the-complete-local-search-guide