Holiday Schmaltz: Hallmark Channel vs. Great American Family Channel

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/1c/1b/9d/1c1b9dbf-3891-4ab9-de9e-b842afb5749f/mza_7279906638843888323.jpg/600x600bb.jpg

Full Screen

Retro Labs

38 episodes

1 week ago

Helmed by two product managers, cinephiles, & besties, Full Screen is your one-stop-shop into the converging worlds of technology, film, & TV. Come join us as we take a look under the hood of your favorite streaming platforms, assess the business of storytelling, & discuss the consequences of the vanishing borders between Silicon Valley & Hollywood. New episodes 2x/ month.

TV & Film

RSS

All content for Full Screen is the property of Retro Labs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

TV & Film

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/28686357/28686357-1703539487960-82a41f40161b2.jpg

Holiday Schmaltz: Hallmark Channel vs. Great American Family Channel

Full Screen

1 hour 20 minutes 33 seconds

1 year ago

Holiday Schmaltz: Hallmark Channel vs. Great American Family Channel

Get those Hallmark bingo cards out y'all, we're going deep into the lore of Christmas movie streamers!

We open (00:00) with a quick discussion into the wonder of the holidays and briefly touch upon the award season campaigning - in full effect now that the dual strikes have concluded.

In The Multiplying Genre (11:53), we discuss the history of The Hallmark Channel before doing a deep dive into the leadership, strategy, and streaming success of the company (24:50).

In Cross Dysfunctional (41:35), we do an overview on the new competitor - The Great American Family Channel and compare and contrast the success of GAC with that of Hallmark (51:26).

In Final Thoughts (1:03:07), we decipher the astounding and methodical success of holiday- and event-based content.

So put on those cozy sweaters, Full Screeners-- it's time to go back to our childhoods and save that small business in our hometowns from going under!