If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging. In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourself up for future growth without rebranding later. We also talk SEO mistakes (yes, underscores ma...
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If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging. In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourself up for future growth without rebranding later. We also talk SEO mistakes (yes, underscores ma...
🚀 Start Now: The 3 Hats That Build a Profitable Lash Business - 65
Full Time Lash Artist Podcast with Cosmina Esanu
13 minutes
2 months ago
🚀 Start Now: The 3 Hats That Build a Profitable Lash Business - 65
In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on. We break down the difference between marketing vs. advertising vs. branding, how to use a personal brand alongside a salon/product brand, and the simple funnel that turns strangers into repeat clients: traffic → leads → booking...
Full Time Lash Artist Podcast with Cosmina Esanu
If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging. In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourself up for future growth without rebranding later. We also talk SEO mistakes (yes, underscores ma...
