Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing.
Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog.
Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers.
If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.
All content for Fully Booked: The Hidden Gems Author Podcast is the property of Craig Tuch and is served directly from their servers
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Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing.
Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog.
Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers.
If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.
Fully Booked EP205: With Non-Fiction Your Book Is Not the Product
Fully Booked: The Hidden Gems Author Podcast
49 minutes
2 weeks ago
Fully Booked EP205: With Non-Fiction Your Book Is Not the Product
What if the book you’re writing isn’t really the product you’re selling? In today's episode of Fully Booked, publishing strategist Michael R. Drew takes us through the deeper business logic behind nonfiction publishing. Drawing on nearly three decades of experience and over 130 bestsellers, Michael explains why the most successful nonfiction authors begin not with the book itself, but by first defining the outcome they want it to achieve. From there, they determine how to measure success, create a strategy to support that goal, and finally use the book as one of the tactics to help fulfill it. In this way, the book becomes a powerful tool to grow a platform, drive business objectives, and establish lasting thought leadership.
Michael also shares how nonfiction authors can market their books ethically and effectively by focusing on long-term relationships rather than quick wins. Through real-world examples, he illustrates how clarity of purpose and consistent audience engagement can make a book far more impactful. That's why for many non-fiction authors, their book is not the end goal, but simply a tool to elevate the real product — their platform, expertise, and the value they bring to their audience.
Michael R. Drewhttps://promoteabook.com/
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
https://www.hiddengemsbooks.com/podcast
Fully Booked: The Hidden Gems Author Podcast
Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing.
Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies through a variety of services, free tools, and a weekly blog.
Roland Hulme’s 15+ years as an advertising executive in New York and London gave him an advantage when he turned his hand to writing, because no matter how good your stories are, you can’t sell any copies of a book that no one knows about. His targeted ads have led to his novels being bought and enjoyed by hundreds of thousands of readers.
If you’re interested in ways to improve as a writer, or in learning about new or better ways to market, advertise and sell your books, then join Craig and Roland every Thursday as they talk with each other and their guests about a wide range of topics relevant to self-publishing and writing.
