Our guide in this episode is retail technology publisher, author and consultant Miya Knights. She talks to Gordon and Ger about how the use of cutting-edge technology can put the retail experience in service of the customer. Miya discusses three vital customer considerations that retailers (and retail tech) need to address in order to be successful. But that's only the half of it. She also talks about how technology is helping retailers answer key questions about their customers and their products.   This is literally the hottest episode so far—there was no air conditioning in the studio. Listen to find out whether Ger or Gordon succumbs to the heat first.