In this season finale, Ger and Gordon look back on Season 2 and discuss the highlights and key learnings. Together they explore the wealth of knowledge that was so generously given by our guests over the past nine episodes. No stone is left unturned. Proposition, branding, storytelling, product launch, entering new markets, marketing, customer experience, customer trust, customer loyalty, the democratisation of e-commerce tech... it's all here.  In short, this episode is a formidable exploration of successful e-commerce, drawing on the thinking of some of the keenest practitioners today — and Ger and Gordon. If you only ever listen to one episode of Functional & Fabulous, make sure it's this one.