In this episode, omnichannel specialist Ntola Obazee talks about the reality of going where no brand (or at least your brand) has gone before. Ntola speaks with Ger and Gordon about entering new markets successfully, inspiring your team to give their best, segmenting your market and curating your collections. She also gives first-hand insight into a successful entry into China.  Thinking of breaking into the Chinese market? Or any new market, for that matter? This episode is for you. Want to bring about effective, and above all smooth, change? This episode is also for you.  Wondering where to concentrate your retail efforts? Guess what, this episode is for you too. Join Ntola, Ger and Gordon in a conversation grounded in change and innovation.