12. Unlocking the Power of Email Marketing for Nonprofits with Katelyn Baughan

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Fundraising Beyond Borders Podcast

Fundraising Beyond Borders

15 episodes

1 week ago

Welcome to the Fundraising Beyond Borders Podcast, hosted by Morgan Gross, your essential podcast for mastering international fundraising. This podcast is designed for fundraisers and nonprofit leaders who are eager to learn and implement cutting-edge fundraising strategies. Each episode features insights from leaders and successful fundraisers who have expertly navigated the global landscape. Discover actionable strategies, innovative trends, and the secrets to engaging and attracting new donors worldwide. Transform your fundraising approach and take your efforts beyond borders.

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Business

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Non-Profit

Business

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12. Unlocking the Power of Email Marketing for Nonprofits with Katelyn Baughan

Fundraising Beyond Borders Podcast

32 minutes 23 seconds

11 months ago

12. Unlocking the Power of Email Marketing for Nonprofits with Katelyn Baughan

Is your nonprofit maximizing the potential of email marketing to engage donors and drive fundraising success?

In this episode of Fundraising Beyond Borders Podcast, I sit down with Katelyn Baughan of KB Digital to explore the power of email marketing for nonprofits, with a special focus on international fundraising. We discuss strategies for building and segmenting email lists, engaging donors with tailored messaging, and implementing best practices for email content and frequency.

Katelyn shares her insights on key performance indicators (KPIs) to measure success, tips for selecting the right email marketing tools, and how to avoid common pitfalls. We also highlight the importance of consistent communication to build trust and foster lasting donor relationships, as well as the value of lead magnets and welcome series to capture and retain supporters.

Whether you're just getting started or looking to enhance your email marketing strategy, this episode is packed with actionable advice to elevate your nonprofit's digital presence and impact.

Resources & Links

Connect with Katelyn Baughan on LinkedIn.
Download the Email Audit Guide

I’d love to hear your thoughts on this episode. Take a screenshot and share it on Instagram. Be sure to tag @‌fundraisingbeyondborders so I can connect with you.