Community fundraising is an invaluable income stream for many charities, both through income raised directly and all the value these relationships add in other fundraising areas.

Punyapriya Singh is Senior Head of Supporter Engagement at Noah’s Ark Children’s Hospice, and was named Fundraiser of the Year in the CIOF National Fundraising Awards. In this conversation, she explains the approach which has helped her charity achieve fabulous growth in public fundraising income in recent years.

In particular, she explains the importance of caring about and adding value to relationships with your supporters (rather than focusing primarily on money). She brings her ideas to life with examples of the stunning growth this thoughtful, relationship-first strategy has helped achieve, including a wonderful event for families, a golf day worth £100,000 and the success of their £12m capital appeal.

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