
Did she say "Grift" or "Grit"?In this episode, we break down the viral moment that has the entire Right Wing internet spiraling. But we aren't just looking at a slip of the tongue—we are looking at a slip of the mask.We analyze Erika Kirk’s lightning-fast transformation from "Trad-Wife" to "CEO" following Charlie’s death, comparing her rise to the "Evita Perón" archetype. Is her performance of grief a masterclass in brand succession?We cover: