Boxing used to be about the fight. Now, it’s about the feed.
In this video, we break down the Jake Paul vs. Anthony Joshua narrative not as a sporting event, but as the ultimate example of Guy Debord’s "Society of the Spectacle." We aren't asking if the fight is rigged—we're asking if the sport itself has been replaced by content.
We discuss:
Why Netflix’s entry into live sports changes the fundamental definition of "competition."
How athletes like Joshua are being converted into "actors" in a scripted reality.
Why true sporting merit no longer matters in the attention economy.