LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
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LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
How Fintechs Use CRM and Email to Keep Users Hooked
Funnel This
25 minutes
1 month ago
How Fintechs Use CRM and Email to Keep Users Hooked
Email and CRM are two of the most powerful and most underused tools in fintech marketing. In this episode, Sally is joined by Eliane Coudoro, founder of CRM agency Seventy Eight, to unpack why so many fintechs drop the ball after acquisition… and what to do instead. Eliane shares: Why sending to everyone is not a strategy How to build a high-quality email list (without shady imports) What sender reputation really means and how to protect it How to spot journey drop-offs and turn them into ...
Funnel This
LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
