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Funnel This
Sally Baker
14 episodes
3 weeks ago
In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers. Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication. In this episode: The rise ...
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Marketing
Business
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In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers. Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication. In this episode: The rise ...
Show more...
Marketing
Business
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How To Build Better B2B Marketing
Funnel This
41 minutes
6 months ago
How To Build Better B2B Marketing
Discover practical insights from fintech marketing leader Mark Cousins on building a smarter B2B function — from brand building to AI strategy and cutting through the noise. With extensive experience leading high-performing marketing functions at multiple companies including Marqeta, Mark shares with Sally practical wisdom for marketing leaders at every stage. The conversation includes: The state of B2B marketing Marketing as an experiments lab Career advice for fintech marketers Founding pri...
Funnel This
In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers. Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication. In this episode: The rise ...