In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers. Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication. In this episode: The rise ...
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In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers. Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication. In this episode: The rise ...
How to Make Your B2B Marketing Work Harder in 2026
Funnel This
21 minutes
4 weeks ago
How to Make Your B2B Marketing Work Harder in 2026
As marketing teams head into 2026 with tighter budgets and increasing pressure to perform, this episode is packed with practical advice on how to do more with less without compromising on global impact. Sally is joined by Katie Hayes, Head of Marketing at Ozone API, who shares how her lean team runs effective global marketing across multiple regions, the smart bets they make, and how AI has transformed the way they work. Whether you're planning next year’s strategy, re-evaluating your chann...
Funnel This
In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers. Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication. In this episode: The rise ...
