Guest and business inquiries connordeckpodcast@gmail.com. Connect with Rich! LinkedIn: https://www.linkedin.com/in/rich-m-02019551/ Instagram: @rich_moyer Consumer Website: https://hoppinbrands.com/ Franchise Website: https://hoppinbrandsfranchising.com/ Chapters

00:00 Introducing Rich Moyer and Hopin

04:32 Expansion Plans and Franchise Opportunities

12:06 Becoming a Hoppin Franchisee: The Process and Opportunities

23:46 Creating a Unique Experience at Hopin

26:13 The Importance of Loyalty and Customer Experience

28:08 Understanding Culture and Implementing Effective Marketing

30:01 Hiring the Right People and Delegating Responsibilities

32:31 Letting Go of Control and Trusting the Team

33:39 Taking Action, Learning from Mistakes, and Having a Mentor

42:33 Balancing Work and Personal Life

Summary

Rich Moyer is the founder and CEO of Hoppin', a high-tech self-serve beer, wine, and cocktail bar franchise. The concept is unique and offers customers the ability to pour their own drinks from a selection of 60+ self-serve taps. The self-serve aspect provides convenience, a fun and engaging experience, and the opportunity to try different drinks in smaller quantities. The franchise model offers benefits such as decreased labor costs, minimal waste, and access to technology that eliminates common headaches for bar owners. Hoppin' is expanding to fast-growing cities across the US and focuses on creating a unique experience and strong brand through marketing and innovative strategies. The key themes of the conversation are the importance of marketing and branding, the significance of hiring the right people, the value of delegation and trust, and the balance between work and personal life. Rich Moyer emphasizes the need for effective marketing and advertising to drive traffic and brand recognition. He also highlights the role of culture and leadership in the success of a business. Moyer discusses the importance of hiring the right people and giving them ownership in their positions, allowing them to make decisions and learn from their mistakes. He emphasizes the need for leaders to delegate and trust their employees. Moyer also shares his experience of balancing work and personal life, and the importance of prioritizing family and freedom. He mentions the importance of having a mentor and the value of taking action in entrepreneurship. Finally, Moyer discusses his future goals and the desire to continue investing and mentoring others.

Takeaways

Hoppin is a high-tech self-serve beer, wine, and cocktail bar franchise with 60+ self-serve taps and full cocktail bars.

The self-serve aspect provides convenience, a fun and engaging experience, and the opportunity to try different drinks in smaller quantities.

The franchise model offers benefits such as decreased labor costs, minimal waste, and access to technology that eliminates common headaches for bar owners.

Hoppin is expanding to fast-growing cities across the US and focuses on creating a unique experience and strong brand through marketing and innovative strategies. Effective marketing and advertising are crucial for driving traffic and brand recognition.

Culture and leadership play a significant role in the success of a business.

Hiring the right people and giving them ownership in their positions leads to employee satisfaction and success.

Delegation and trust are essential for business growth and allowing leaders to focus on the bigger picture.

Balancing work and personal life requires prioritization and effective communication.

Having a mentor and taking action are important for entrepreneurial success.

Keywords

Hoppin', self-serve bar, franchise, high-tech, beer, wine, cocktail, convenience, experience, engagement, expansion, branding, marketing, branding, hiring, delegation, trust, work-life balance, mentorship, action, entrepreneurship