Guest and business inquiries connordeckpodcast@gmail.com.

Connect with Aylin!

LinkedIn: https://www.linkedin.com/in/aylin-nazlican-b9a284149/

Website: https://www.myfriendsinpr.com/english

Chapters

00:00 Changing Work Environment and Strategy

21:37 The Solopreneur Model in PR: Flexibility and Efficiency

22:59 Navigating Career Growth in Corporate PR

31:37 The Role of AI in PR: Efficiency and Human Connection

36:27 Success Strategies for Aspiring Solopreneurs in PR

Summary

Aylin Nazlican, a PR manager, shares her experience and insights on the importance of PR for businesses. She explains that PR is about telling your story and controlling the narrative to shape public perception. Aylin emphasizes the need for businesses to communicate their story and connect with stakeholders. She also discusses the role of PR in managing crises and finding compromises between different stakeholders. Aylin recently started her own PR business, leveraging her global network and focusing on handpicking teams for each project. Aylin Nazlican discusses her experience working in the PR industry and her decision to start her own freelance PR business. She highlights the benefits of freelancing, such as the ability to work on a variety of projects and the potential for higher earnings. She also discusses the challenges of working in a corporate PR agency, including limited opportunities for growth and low pay. Aylin emphasizes the importance of building relationships and trust with clients and freelancers to ensure high-quality work. She believes that while AI can be useful in certain aspects of PR, the human element will always be necessary. Aylin's focus for the future is to start working on projects that she can showcase as her own and leverage word-of-mouth referrals to grow her business. She advises aspiring entrepreneurs to not be afraid of making mistakes and to focus on the things they enjoy and excel at. Aylin is open to the possibility of partnering with others in the future but wants to maintain a project-based approach rather than a traditional agency structure.

Takeaways

PR is essential for businesses to communicate their story and shape public perception.

PR involves telling your story and controlling the narrative to connect with stakeholders.

Managing crises and finding compromises are important aspects of PR.

Entrepreneurs can leverage their network and handpick teams for each project to build a successful PR business. Freelancing in the PR industry offers the opportunity to work on a variety of projects and potentially earn higher income.

Working in a corporate PR agency can be challenging, with limited opportunities for growth and low pay.

Building relationships and trust with clients and freelancers is crucial for delivering high-quality work.

While AI can be useful in certain aspects of PR, the human element will always be necessary.

Word-of-mouth referrals and testimonials are effective growth strategies in the PR industry.

Entrepreneurs should not be afraid of making mistakes and should focus on their strengths and passions.

Maintaining a project-based approach rather than a traditional agency structure can offer more flexibility and equitable compensation.