In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo’s unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it’s essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech stack insights, and content strategy gold, this conversation is a must-listen for digital marketers aiming to do more with less.

Guest Bio

Megan McDonagh is the Director of Revenue Marketing at Celigo, an Integration Platform as a Service (iPaaS) company that helps businesses automate and connect their cloud applications. With deep expertise in campaign strategy, data-driven content planning, and revenue-focused marketing, Megan leads Celigo’s efforts to transform digital engagement into pipeline. She’s especially passionate about building repeatable frameworks for scaling content, leveraging tools like Goldcast, CalibreMind, and HubSpot, to drive better outcomes across the funnel.

Takeaways

• Don’t treat webinars as one-off events, design them to be repurposed across formats and channels.
• Your best content should live across email, social, blogs, and more, because different audiences consume in different ways.
• Use tools like CalibreMind to understand multi-touch attribution and buyer journeys, not just last-click conversions.
• Content that doesn’t perform organically won’t perform when repurposed. Test before you scale.
• “Collaboration with control” between IT and marketing creates autonomy without sacrificing governance.
• A well-designed series page with multi-registration boosts webinar sign-ups and reduces email fatigue.

Chapters

00:00 Intro , Vince gets warmed up

00:28 Welcome Megan McDonagh from Celigo

01:10 What is Celigo and what is iPaaS?

02:01 The beauty of automation and integration

03:15 HubSpot + Salesforce: A common integration headache

03:29 The luxury, and challenge, of a tool-rich marketing team

04:36 Managing tech overwhelm and staying focused

05:05 Webinars: Where Celigo’s content strategy starts

05:36 Campaign planning across B2B, B2C, and NetSuite

06:10 Why Goldcast is Megan’s favorite platform

07:30 Building AI agent webinars into a live content series

08:32 The hidden cost of poor webinar UX

10:07 Goldcast content pages as resource hubs

11:08 Don’t judge content by downloads alone

12:00 Show up everywhere: gated, ungated, AI platforms, social

13:04 Weekly “Program Pulse” meetings to guide planning

13:44 Why multi-touch attribution matters more than ever

15:11 Understanding buyer journeys across multiple platforms

16:11 Stay top of mind through smart repurposing

17:36 Use only content that works organically

18:00 Test, iterate, and get honest feedback

19:46 Newsletter spotlight: “Integration Bits” on LinkedIn

21:00 Builders Hub: Quick-hit content for technical audiences

22:41 Wrap-up and where to connect with Megan

LinkedIn

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⁠⁠⁠⁠Follow Vince on LinkedIn

Follow Celigo on LinkedIn