Gold prices are hitting all-time highs, up 30% in just two months and yet India is buying more of it than ever. What makes gold so irresistible, even when logic says demand should fall? In this episode of Future IQ, we dig into the unique mix of economics, psychology, culture, and history that makes gold the world’s most evergreen asset.From ancient coins and royal treasuries to modern ETFs and gold bonds, we explore why gold became humanity’s favorite form of money, why it still beats almost every asset on trust and longevity, and why its appeal goes far beyond investment returns. Gold is durable, portable, divisible, culturally precious, emotionally charged, and the one thing people turn to when everything else feels uncertain.But if gold is so perfect, why do we use paper money today? And do digital forms of gold really give you the best of both worlds, or do they sacrifice the qualities that made gold special in the first place? This episode cuts through myths, hype, and tradition to explain why gold has lasted 6000 years and why it still matters today.