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In this episode of The Future of Marketing, host Andres Figueira interviews Joshua Cabrera, Marketing Director at Hakuro.io, a new game publisher building a proprietary AI-powered engine that analyzes gaming sentiment across Reddit, Discord, TikTok, Twitch, YouTube, and other platforms. By scraping and correlating community data, Hakuro provides developers with actionable insights directly from gamers—informing both game design decisions and go-to-market strategies. Currently emerging from stealth mode and seeking their first published title, Hakuro is taking a contrarian position in a post-COVID gaming market still facing widespread layoffs and reduced investment, actively funding indie developers while larger studios pull back.
Topics Discussed:
Building a B2B platform go-to-market strategy during industry contraction
Using AI for sentiment analysis and data correlation across gaming communities
The failure modes of marketing automation in creative B2B markets
Conference-led distribution strategy for early-stage technical products
Structuring qualifiers and KPIs to filter partnership opportunities
Navigating global developer outreach with a seven-person remote team
Maintaining capital-efficient growth with aggressive ROAS targets
