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In this episode of The Future of Marketing, host Andres Figueira interviews Maury Rogow, CEO of RIP Media Group. With 30 years spanning high-tech sales and Hollywood scriptwriting, Maury has developed a systematic approach to transforming complex products into compelling narratives that close deals. His work has helped companies secure funding rounds up to $10 million by completely restructuring how they tell their stories. Drawing from script analysis of blockbusters like The Dark Knight and studying how Apple revolutionized product launches, Maury has codified the emotional triggers and narrative structures that move customers from confusion to conversion.
Topics Discussed:
Translating Hollywood storytelling frameworks into sales and marketing narratives
The "STUFF" framework: Using Sexy, Touching, Unique, Funny, or Fear as emotional drivers
Building the "Unicorn Pitch" structure that secured a $10 million funding commitment
Moving from feature-focused messaging to transformation-focused storytelling
The 11 core stories every company needs across the funnel
Adapting storytelling for different funnel stages (awareness, consideration, conversion)
Leveraging AI agents to scale personalized narrative creation
