In this episode, host Andres Figueira interviews Taras Rybak, Partner at Fusion Asset Management. Fusion operates in the UK wealth management sector with three complementary businesses: acquiring independent financial advisory firms, managing investment portfolios for private clients, and operating Justify Technology—a unified platform that consolidates the fragmented tech stack financial advisors use daily. Managing £2 billion in assets across 13 UK offices, Fusion is navigating the intersection of traditional relationship-driven financial services and emerging technology capabilities, including strategic implementations of AI and automation in a heavily regulated industry. Topics Discussed: Marketing B2B services in niche, relationship-driven professional communities Solving capacity constraints through technology rather than acquisition-focused growth Building distribution channels before product completion Navigating marketing constraints in heavily regulated industries Implementing AI and automation in compliance-heavy environments The hybrid model: augmenting human expertise with technology rather than replacement