How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
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How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
82. Hamid Ibrahim: Creativity, Entrepreneurship and Bringing African Storytelling to Disney
Future of Film Podcast
45 minutes 25 seconds
1 year ago
82. Hamid Ibrahim: Creativity, Entrepreneurship and Bringing African Storytelling to Disney
"Africa and African stories could be the future of storytelling." Hamid Ibrahim
This episode is a deep dive into entrepreneurship, creativity and storytelling with Hamid Ibrahim, the Co-Founder and CEO of Kugali Media. Kugali hit the headlines last year when they became the first company to collaborate with Walt Disney Animation on an African story. IWAJU, the futuristic animated series, was the result of that partnership premiered to acclaim in 2024 on Disney+.
In the conversation, Hamid describes his inspirational career path that took him from working in visual effects on some of Hollywood's biggest titles to beginning his own enterprise, initially with innovative graphic novels and highly effective crowdfunding campaigns. We also explore the scope of African storytelling, the challenges associated with building a business, AR and why AI presents an unprecedented opportunity for original creative entrepreneurs and storytellers.
This episode is presented in part of Future of Film Africa 2024, presented in partnership with Sèmè City, the Republic of Benin.
More about Hamid Ibrahim
Hamid Ibrahim is a multi award winning Artist who focuses on creative
leadership and innovation. He is the Co-Founder and Chief Executive
Officer of Kugali Media, a visual entertainment company that focuses
on authentic African visual storytelling. Hamid has worked in the
highest levels of visual entertainment in Hollywood blockbusters like
Lion King (2019), Dumbo (2019), The Predator (2018), The Darkest
Minds (2018), Dolittle (2020) and most recently a first of its kind
collaboration with Disney Animation Studios, an African created series
called Iwaju. Iwaju marks the first time in Walt Disney’s 100 year
history to collaborate with an outside studio (Kugali) to create an
original animation. Hamid was able to win the Alumnus of the year
Award from University of Hertfordshire in 2021 and made it to the list
of the MIPAD 100 most influential persons of African Descent list in
2024.
www.futureoffilm.live
Future of Film Podcast
How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.