How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
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How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
84. C.J. 'Fiery' Obasi: Fusing Genre Storytelling with African Narratives
Future of Film Podcast
55 minutes 55 seconds
11 months ago
84. C.J. 'Fiery' Obasi: Fusing Genre Storytelling with African Narratives
In this episode, CJ "Fiery" Obasi, the visionary filmmaker behind MAMI WATA, discusses his creative journey, the cultural narratives that shape his work and the commercial and creative path of a storyteller. CJ reflects on his early influences, including a passion for Hammer Horror films and Stephen King novels, and how these elements have informed his unique storytelling approach. He discusses the challenges and triumphs of bringing MAMI WATA to life, a film that intertwines African folklore with contemporary themes, and shares insights into the significance of genre filmmaking within the African cinema landscape. The conversation also explores the business of being a storyteller and entrepreneur, the future of African screen storytelling, and the evolving role of technology and AI in filmmaking.
About C.J. Obasi
C.J. Obasi also known as “Fiery” or “The Fiery One” wrote and directed the feature films OJUJU & O-TOWN, both of which has screened in many festivals, including the Gothenburg Film Festival and Fantasia Film Festival, garnering acclaim from the likes of Screen Anarchy, IndieWire, & The Hollywood Reporter. He has won the African Movie Academy Awards (African Oscars), and the Trailblazer Award at the Africa Magic Viewers Choice Awards AMVCA). OJUJU is listed in IndieWire’s Best Zombie Films Of All Time. His short film “Hello, Rain” premiered in the International Competition of Oberhausen, and in over 30 festivals like Fantasia Film Festival, where it won the Special Mention of the Jury prize, and the BFI London Film Festival where it was nominated for the Short Film Award. In 2016, he formed Surreal16 Collective with filmmakers Abba T. Makama and Michael to challenge the status quo of Nollywood filmmaking and Nigerian Film expectations. Their anthology film, Juju Stories won the Boccalino D’Oro Award for Best Film at Locarno Film Festival, and was aquired globally by Amazon Prime Video.
Obasi’s latest work, MAMI WATA premiered at the Sundance Film Festival 2023, where it won the Jury Award for Cinematography, as well as in FESPACO, where it won the Best Image, Best Décor and the African Critics Prize. MAMI WATA was nominated for an Independent Spirit Award and
for an NAACP Image Award. It was Nigeria's Official entry for the Academy Awards. MAMI WATA was acquired by Mubi, and has since been distributed theatrically, SVOD and Blu-Ray, DVDs in more than 25 territories, including the United States, United Kingdom, Germany, Switzerland, France, Brazil and Australia. Obasi was recently invited by the Rockefeller Foundation to participate as a cohort of the Bellagio Residency at Lake Como, Italy with his feature film project, LA PYRAMIDE: A CELEBRATION OF DARK BODIES. He is a voting member of the Academy of Motion Pictures, Arts and Sciences (Oscars).
Future of Film Podcast
How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
