How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
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How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.
92. Meagan Keane: How to Tell Your Story in the Age of AI
Future of Film Podcast
45 minutes 39 seconds
4 weeks ago
92. Meagan Keane: How to Tell Your Story in the Age of AI
What happens when a documentary storyteller steps into the heart of creative tech? In this episode, Alex talks with Meagan Keane, Director of Product Marketing at Adobe Pro Video, about the tools, trends, and tectonic shifts shaping the future of screen storytelling. From AI and generative workflows to the rise of mobile editing and creative AI agents, Meagan shares Adobe’s vision for empowering a new generation of creators, while protecting the values of authenticity and artistry. In a conversation that explores the intersection of storytelling and technology in the fast changing media landscape, Meagan shares how her journey in film shapes her work today and shares powerful advice for anyone creating today.
About Meagan Keane
Meagan Keane is Director of Product Marketing for Adobe Professional Film & Video. She joined the Adobe Premiere Pro Management team in 2012 and has led business strategy across the Adobe video portfolio since 2019. While Meagan’s leadership has guided Adobe video strategies for over a decade, her beginnings were in documentary film. She was a producer across numerous documentary features including High School 911 (2016), Defining Beauty (2011), We Live in Public (Sundance Grand Jury Winner, 2009) and Join Us (2007). Meagan is a thought leader in the film and video industry, recently speaking on behalf of Adobe at the IBC in Amsterdam, the ITVS independent filmmakers summit in San Francisco, “AI on the Lot” conference in Los Angeles, hosting numerous panels at the 2025 Sundance Film Festival. Keane has also recently been quoted in Variety, Hollywood Reporter and Forbes Magazine regarding the future of filmmaking, as well as the growing impact of AI in Hollywood. Meagan sits on the Board of Governors of the Advanced Imaging Society and was named one of PR Daily’s Top Women in Marketing in 2023. She loves remaining connected to the film industry, while influencing future innovation in her field. Meagan lives with her family in Marin County, CA and has an MFA in film production from USC’s School of Cinematic Arts.
Future of Film Podcast
How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale?
In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building.
She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent.
In a wide ranging conversation, Mehret also dives into:
• Why creative infrastructure is the missing piece in global storytelling
• How Realness Institute nurtures and de-risks new creative voices
• The urgent need for producers to think like entrepreneurs
• The role of technology and AI in elevating human stories
• Why Africa is central to the future of film
This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling.
About Mehret Mandefro
Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University.