Future Proof brings top Product and Engineering leaders in B2B SaaS, working on AI products, to share learnings, discuss challenges and the latest developments in the future of B2B software. Producer: Forrest Herlick Host: Ethan Lee
Future Proof brings top Product and Engineering leaders in B2B SaaS, working on AI products, to share learnings, discuss challenges and the latest developments in the future of B2B software. Producer: Forrest Herlick Host: Ethan Lee

In Episode 10 of Future Proof, we sit down with Noaa Ilani, VP of Product at Gong, to unpack how AI is transforming sales, Gong’s vision for agentic workflows, and what the future of human–AI collaboration really looks like.
(0:00) Clips + Introduction
(1:50) Fully automated sales rep?
(5:00) Sales is built on human trust
(5:30) Solving the memory problem
(10:00) Understanding conversations
(13:00) Accounting for tone
(16:20) Embedding agents into other systems? Gong’s vision
(22:00) Integrating with other AI tools
(23:00) Mitigating missing data
(28:35) Human collaboration with AI
(34:00) Closing thoughts