Some companies manage to stay relevant for decades while others fade within years. The difference isn't luck, it's protection. They build moats around what makes them valuable.
The first moat is Position. It's how your company establishes a unique presence in the market. Strong positioning means clarity about who you serve, why you matter, and what makes you different. Without it, you compete on price and lose control of your margins.
The second moat is Product. Relevance requires constant evolution. The product or service that worked yesterday might not work tomorrow. Great companies invest in innovation and continuously improve what they deliver to stay one step ahead of client expectations.
The third moat is Perspective. It's how you think and lead. Perspective shapes how your business sees opportunities before others do. It's the lens that drives better decisions, more brilliant strategy, and long-term resilience.
Together, these three moats Position, Product, and Perspective form the foundation of a future-proof business. They make your company harder to replace and more valuable over time. Because relevance isn't a result of momentum; it's a result of design.
Highlights:
00:00 Introduction: The Secret to Longevity
00:05 The Three Moats: Position, Product, and Perspective
00:13 Staying Relevant in the Future
Links:
Website: https://www.marcogrueter.com/