S01E02 - The Martech Adoption Gap - with Nynne Kiesbye from Vertica

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Future Ready

iPaper

2 episodes

12 hours ago

Future Ready is your go-to podcast for navigating the era of continuous innovation and transformation in retail and e-commerce.

Hosted by Rebecca, Market Insight Strategist at iPaper, the show explores how retailers can embrace technology, adopt digital-first strategies, and overcome the challenges of transitioning from traditional workflows.

Each episode features in-depth conversations with industry leaders, tech pioneers, and retail strategists who share actionable insights, real-world examples, and visionary ideas for shaping the future of retail.

From mastering Martech tools to rethinking customer experiences and reimagining workflows, Future Ready equips you with the knowledge and inspiration to stay ahead in a digital-first world.

Join us every month as we explore how to bridge the gap between tradition and innovation, one episode at a time.

Host:
Rebecca Wine
M: +45 61 79 38 77
LinkedIn: https://www.linkedin.com/in/rebecca-wine/
iPaper Insights: https://www.ipaper.io/insights

Produced in collaboration with Podcaster.dk
Recording, editing and mixing: Dennis G. M. Jensen / podcaster.dk

All content for Future Ready is the property of iPaper and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

Technology,

Marketing

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S01E02 - The Martech Adoption Gap - with Nynne Kiesbye from Vertica

Future Ready

21 minutes

1 year ago

S01E02 - The Martech Adoption Gap - with Nynne Kiesbye from Vertica

In this episode, host Rebecca Wine, Market Insight Strategist at iPaper, dives into the Martech adoption gap—a challenge where only 50.8% of Martech tools purchased are actually used (according to the CMO Survey). Rebecca is joined by Nynne Krogh Kiesbye, a Martech consultant at Vertica, to explore:

Why the Martech adoption gap exists
How decision fatigue and resistance to change affect tool adoption
The importance of calculating ROI and aligning tools with business value
Implementing Martech with better stakeholder collaboration

💡 If you're a retailer struggling to unlock the full potential of your Martech investments or seeking strategies to overcome the gap, this episode is for you!

🔗 Learn more about iPaper: https://www.ipaper.io
🔗 Link to the CMO Survey: https://cmosurvey.org/results/spring-...
🔔 Don’t forget to like, comment, and subscribe for more insights into Martech, digital-first strategies, and digital transformation.

Produced by iPaper & Podcaster.dk
Recording, editing and mixing: Dennis G. M. Jensen / podcaster.dk