FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
All content for FutureCraft GTM is the property of Erin Mills & Ken Roden and is served directly from their servers
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FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
Beyond Dashboards: Democratizing Data and Demystifying MOPs with Grant Grigorian
FutureCraft GTM
41 minutes 47 seconds
1 year ago
Beyond Dashboards: Democratizing Data and Demystifying MOPs with Grant Grigorian
Want to see how AI is supercharging marketing operations? Ken Roden & Erin Mills chat with Grant Grigorian about generative AI’s impact on MOPs, data democratization & the future of marketing intelligence. Tune in & unlock the power of AI.
FutureCraft GTM
FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
