FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
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FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
Boring Problems, Big Wins, Community‑Driven AI Adoption
FutureCraft GTM
50 minutes
2 months ago
Boring Problems, Big Wins, Community‑Driven AI Adoption
AI is not overhyped, it is under-implemented. Ken Roden and Erin Mills chat with Sheena Miles on how to move from tool obsession to behavior change, her three stage framework, and the practical KPIs that prove progress before revenue shows up. We also talk AI policy that unlocks safe experimentation, community as an accelerator, and Sheena demos how she spins up n8n workflows from a prompt.
FutureCraft GTM
FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
