FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
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FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
FutureCraft GTM
57 minutes 12 seconds
7 months ago
How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group
Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset
Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you’re leading a GTM team, Rachel Truair's playbook is required listening.
What We Talk About:
AI SDRs that actually convert: Rachel shares how Simpro's AI BDRs (like Daniella and Sam) are handling warm leads, executing playbooks, and integrating with human reps—cutting "no contact" rates by 80%.
Workforce planning in an AI era: Learn why Rachel's biggest surprise wasn’t in sales, but marketing ops.
Autonomous strategy, not just execution: She breaks down the shift from AI as a tool to AI as a co-pilot for market insights, segmentation, and campaign direction.
Digital twins for leadership scale: How Rachel created a digital twin of herself to scale comms, culture, and visibility across global teams—including writing her monthly team updates.
How to evolve your org without boiling the ocean: Practical tips on building a maturity model for AI and where to start with lean teams.
AI and culture change: Why adoption isn't a tooling problem, it's a hiring one. And what questions she now asks in interviews.
Rapid Fire Round:
Best AI tip: Don't boil the ocean.
Favorite workflow: Digital twin board members for scenario planning.
Go-to AI trend source: Simpro's exec Slack.
Hidden gem tool: Peak AI for search visibility.
Tool Spotlight: Ken and Erin demo Eleven Labs' conversational AI agent builder and walk through creating a journalist-style interviewer bot that captures SME insights for content, enablement, and more.
Call to Action: Not using AI yet in GTM? Let us know. We want to talk to you. Reach out for a chance to be featured on a future episode.
Subscribe, Rate & Share: If you got value from this episode, hit subscribe and leave a review—it helps more GTM teams learn how to lead (not lag) with AI.
Connect:
Simpro Group: https://www.simprogroup.com
ElevenLabs: https://elevenlabs.io
Six Sense Conversational Email: https://6sense.com
Subscribe, give us a rating and share with a friend! It helps us get the word out.FutureCraft is where GTM gets built, not just discussed. Let’s keep crafting the future together.
FutureCraft GTM
FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
