In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market. Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches. 🔹 Why most AI content (and dashboards) still suck 🔹 Frameworks for better prompting (and better results) 🔹 A live demo: turning backlink chaos into a strategy-ready infographic 🔹 What CMOs are really asking about AI (and what they should be) 🔹 The real threat to SaaS, higher ed, and your entry-level bench 🔹 Why personal brand is your last, best insurance policy in an AI world This episode is full of practical frameworks, spicy truths, and no-BS advice from someone who’s been shipping AI before it was cool. A must-listen for anyone serious about GTM in an AI-saturated market.   00:00 Introduction and Podcast Disclaimer 00:24 Meet Your Hosts: Ken and Erin 00:51 AI in Go-To-Market Strategies 02:11 Creative Uses of AI in Daily Life 03:09 Guest Introduction: Chris Penn 04:33 Chris Penn on Early AI and Analytics 06:59 Thought Leadership in the Age of AI 13:07 Frameworks for Effective AI Utilization 18:56 Data-Driven Marketing with AI 23:17 Gladiator Round: Practical AI Demonstration 25:48 Personal AI Preferences 26:07 Creating a Backlink Infographic 27:59 The Power of Infographics in Marketing 29:25 AI Hype and Misconceptions 31:10 Optimization vs. Transformation with AI 33:21 The Future of SaaS and AI 34:12 Guardrails and Ethics in AI 36:02 Challenging the AI Status Quo 41:03 The Impact of AI on Jobs and Education 47:33 Building Personal Brand and Community 49:40 Concluding Thoughts on AI and the Future About our Guest: Christopher S. Penn is a leading expert in the fields of artificial intelligence (AI), marketing, and data science. He is widely recognized for his work in helping businesses understand and leverage data and AI for marketing insights and strategies. As the co-founder and Chief Data Scientist at Trust Insights, a marketing analytics consulting firm, Penn focuses on applying data science, AI, and machine learning to help companies achieve their marketing goals. His expertise extends to: Google Analytics Adoption: He has been influential in the widespread use of Google Analytics for marketing. Data-Driven Marketing and PR: Penn advocates for and implements strategies that are heavily reliant on data for informed decision-making in marketing and public relations. Modern Email Marketing: He has shaped approaches to effective and data-backed email marketing campaigns. Marketing Data Science: Penn is a pioneer in the application of data science principles specifically to marketing challenges. AI/Machine Learning in Marketing: His work began in AI in 2013, well before the mainstream emergence of tools like ChatGPT, giving him a deep understanding of its potential and practical applications in the marketing landscape. Christopher S. Penn is a prolific author, with over two dozen marketing books to his name, including the bestsellers "AI for Marketers: A Primer and Introduction" and "Leading Innovation." He is also the co-host of the award-winning "Marketing Over Coffee" podcast, where he discusses new and classic marketing topics with his co-host, John J. Wall. His work has benefited a diverse range of prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and Twitter. He is a multi-time IBM Champion in IBM Data and AI. Penn is also a sought-after international keynote speaker, known for demystifying complex AI concepts and providing actionable insights for marketers. Resources: Almost Timely Newsletter Almost Timeless Book Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore