FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
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FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
FutureCraft GTM
44 minutes 21 seconds
6 months ago
Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:
Measure true AI impact (hint: tie it to closed deals)
Adopt the right mindset for prompt iteration
Set up templated prompts and custom GPTs for your team
Run fast SEO audits with deep research in under 30 minutes
Assemble a lean AI-powered marketing tech stack
Strike the optimal balance between human and machine effort
They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.
Key Takeaways
Revenue First: Always link AI projects to deal velocity or closed-won impact.
Iterate Prompts: 80 % of prompt quality emerges through refinement, not one-and-done.
Scale with Libraries: Use spreadsheets or Notion to catalog and tag high-value prompts.
DIY SEO Audits: A 30-minute prompt can generate a 20-page SEO audit (36 sources, 292 searches).
Tech Stack Essentials: Google/Microsoft agents, Adio CRM, Airtable/Notion PM, plus task-specific AI apps.
Human + AI: The winners of 2026 will know exactly where to deploy humans vs. machines.
📢 Next Steps
Try auto-generating a sales deck from a call transcript this week.
Build or catalog one custom GPT for your top use case.
Share your AI wins or roadblocks with us on Twitter @FutureCraftpod
00:00 Introduction and Podcast Disclaimer
00:21 Welcome to Future Craft Go To Market
00:49 AI in Everyday Life: DMV Robocaller Experience
01:50 Building AI Tools for Personal Use
02:32 Guest Introduction: Tahnee Perry
03:44 AI in Marketing: Metrics and Training
05:01 The Importance of Mindset in AI Adoption
08:18 AI Tools and Hacks for Marketers
14:09 Prompt Gladiator Challenge
17:37 Deep Research and SEO Audits
19:31 Top AI Tools and Tech Stack Recommendations
22:03 Exploring SEO and Tech Stack Integration
22:37 Answer Engine Optimization (AEO) Explained
23:42 Building Credibility in AI Search Results
24:10 Future of SEO and AI in Marketing
26:33 Leveraging AI for Workflow Efficiency
28:22 AI's Impact on Product Marketing and Development
29:55 Navigating AI in Recruitment and Team Management
32:37 Overcoming AI Adoption Challenges
34:51 Quick Hits: AI Workflows and Use Cases
39:58 Introducing Gens Spark: A Game Changer for Presentations
43:50 Conclusion and Final Thoughts
About our Guest:
Tahnee Perry is a leading expert in AI-powered marketing and the author of "Zero to Unicorn." With over a decade of experience in digital marketing innovation, Tahnee helps businesses harness the power of AI to transform their marketing strategies. She has presented at major industry events and contributed to publications like Forbes and Medium.
Resources:
Zero to Unicorn Newsletter
Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.
To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2
FutureCraft GTM
FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
