FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
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FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
Using AI to Drive Sales and Marketing Performance: Insights from Matt Heinz
FutureCraft GTM
43 minutes 49 seconds
1 year ago
Using AI to Drive Sales and Marketing Performance: Insights from Matt Heinz
“Assume AI does everything…”. In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation.
FutureCraft GTM
FutureCraft GTM is the podcast that decodes the AI-revolution in go-to-market strategies. Hosted by industry veterans Ken Roden and Erin Mills, each episode goes beyond surface trends to reveal how artificial intelligence is reshaping every layer of your GTM motion—from brand positioning and creative optimization to demand generation and customer retention—and delivers practical insights you can put to work today.
Whether you’re a CMO looking to stay ahead of the curve, a revenue professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. https://www.futurecraftai.media
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI’s transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don’t miss a single conversation. The future of marketing is here - let’s craft it together on FutureCraft Marketing.
