Strategic partnerships enable enterprises to grow faster and gain a foothold in the market. It is exciting when a company embarks on a newly formed collaboration with another like-minded organisation that can lend support, expertise, and resources. However, partnerships fall through as easily as they are formed. In this episode, we will explore the definition of a successful partnership. What types of partnerships are productive and helpful for a business? What is the secret to long-lasting partnerships whose benefits span across the years?