In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
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In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
Episode 001: Fritz & Marshella Jastine on Brand Integrity
F.Y.I.
1 hour 6 minutes
6 years ago
Episode 001: Fritz & Marshella Jastine on Brand Integrity
For the first episode of F.Y.I, Bhisma, Fritz and Marshella Jastine gather for a riveting conversation on fashion's current issues. Being a brand consultant for local and international brands himself, Fritz emphasises on the importance of integrity when starting your own clothing brand. And through Marshella's venture as a stylist, we learn that current issues has a hand in determining today's trends. Through this discussion, they invite you to join them in exploring various topics ranging fr...
F.Y.I.
In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
