In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
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In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
Episode 003: Aji Handoko & Sherdynan Sulthan on Content Marketing: How Effective Is It Really?
F.Y.I.
48 minutes
6 years ago
Episode 003: Aji Handoko & Sherdynan Sulthan on Content Marketing: How Effective Is It Really?
On today's episode of FYI, Bhisma is joined by Sherdynan Sulthan and Aji Handoko to discuss the efficacy of content marketing on the business side of fashion. Doubling as a fashion photographer as well as running digital marketing for multiple brands, Sherdy asserts brands to pay attention to their marketing strategy. Simultaneously, Aji underlines emotional aspect of marketing, focusing on connecting with customers through storytelling. Can a successful marketing plan improve sales? How big ...
F.Y.I.
In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
