In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
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In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
Episode 005: Orbit Gear & Localbrandcom on The Abuse of #LocalPride
F.Y.I.
55 minutes
6 years ago
Episode 005: Orbit Gear & Localbrandcom on The Abuse of #LocalPride
The start of #LocalPride movement served as a turning point in our local fashion scene. Not only did it inspire the rise of local brands, it sparked a sense of pride and nationalism in the way people perceive Indonesian made goods. In this episode of FYI, Bhisma is joined by Yostria of Orbit Gear and Axel of Localbrandcom. Exploring how this movement has changed over the years, Bhisma, Yostria and Axel examines if the #LocalPride stamp has been abused and overused. A podcast where profes...
F.Y.I.
In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?
