Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
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Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
Unlock the power of neuroscience to transform your leadership game! In this episode of the Gain the Lead Podcast, we dive into the brain science behind positive communication and how it can impact your team's performance. Discover how your words can literally rewire your team’s brains, sparking creativity, trust, and engagement. Whether it’s handling missed deadlines or turning mistakes into opportunities, we explore practical strategies to become the kind of leader who inspires action and in...
Gain The Lead
Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down: ✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy) ✅ The most common pressure tactics buyers use—and why they work ✅ A simple, neuroscience-backed playbook to stay in control & protect your margins ✅ Proven counter-strategies to push back confidently without losing the deal Whether you're in B2B Tech or Pharma Sales, this episode will help ...
