GC23: Using the Gamification User Types in the Real World

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Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

Engaging Leader

35 episodes

2 weeks ago

Welcome to Game Changer, a show on using gamification to engage employees. Join us as industry experts discuss one of the hottest trends in business today: using fun and game-thinking as a strategy to better engage employees in their work and in areas such as health and wellness, recruiting, and more. This is a special podcast series by the producers of the top-rated podcast, Engaging Leader. Game Changer is the show for CEOs, HR Executives, and other business leaders to learn about internal gamification. Over the course of this series, you'll hear examples and pitfalls, discover how to assess when it's an appropriate strategy, and learn to evaluate gamification partners and game ideas.

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GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

39 minutes 11 seconds

11 years ago

GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success?
Andrzej Marczewski is the Intranet Webmaster at Capgemini UK and author of Gamification – A Simple Introduction & a Bit More. He explains how understanding user types can increase the odds that your gamification will achieve your objectives. Marczewski’s current model User Types 2.0 describes six user types:

* Socialisers are motivated by Relatedness. They want to interact with others and create social connections.
* Free Spirits are motivated by Autonomy. They want to create and explore.
* Achievers are motivated by Mastery. They are looking to learn new things and improve themselves. They want challenges to overcome.
* Philanthropists are motivated by Purpose. This group are altruistic, wanting to give back to other people and enrich the lives of others in some way.
* Players are motivated by Rewards. They will do what is needed of them to collect rewards from a system.
* Disruptors are motivated by various things, but in general they want to disrupt your system, either by directly or through other users.

Resources Mentioned in This Episode

* eBook: Gamification – A Simple Introduction & a Bit More
* Blog: http://Marczewski.me.uk
* Article: Using the Gamification User Types in the Real World
* Article: Marczewski’s User Types
* Twitter: @daverage
* LinkedIn: uk.linkedin.com/in/andrzejmarczewski

To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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