In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.
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Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
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In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.
-----
Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
Ep 385: How to Write Emails Government Buyers Actually Answer
Game Changers for Government Contractors
17 minutes 18 seconds
3 months ago
Ep 385: How to Write Emails Government Buyers Actually Answer
Ep 385: How to Write Emails Government Buyers Actually Answer by RSM Federal
Game Changers for Government Contractors
In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.
-----
Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers
Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE
Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
